To inject more youth and humanity into Goodwill’s “Go Big on Good” platform, we leaned into the texture of repurposing — using paint, paper, textiles, and throwback ephemera to show the depth of Goodwill’s mission. The result? An integrated campaign that looks as bold as the good it does.
:30 Brand Spot - Sweet Finds
Meta - Groovy Donations
Meta - Dope Finds
In-Store POS
:30 Brand Spot - Skillet Score
OOH -Two-Sided
:30 Brand Spot - Donations