A social-first campaign reimagining 100 years of Goodwill through the timeless appeal of denim. The work invites North Georgia-based designers and social fashionistas to take part in a denim upcycling challenge, transforming donated denim into stylish, one-of-a-kind pieces. Select designs are featured on Goodwill’s channels, with UGC reposted to inspire others to thrift, donate, or create their own looks.
Each major promo period brings fresh denim creations to the spotlight, keeping the mission in motion and the content as bold as the fashion. This campaign remains unreleased, but is designed to celebrate Goodwill’s legacy with a fresh, forward-thinking twist.
UGC - Influencer Content
UGC - Seasonal Content
Promotional animation developed for internal communication and team engagement